Here Comes The Nordstrom Bride!



photo source: Chicago Tribune

 Finally, after 109 years of business, the famed retailer Nordstrom will finally open an instore bridal boutique. Next Wednesday, December first, the introductory bridal boutique will open on the 3rd floor of the North Michigan Avenue store. Until now  you could get your engagement gifts, rings, bridesmaids dresses, all the clothes for your honeymoon, the perfect wedding shoe, but what about the dress? Now all that has changed. You can read the full article here.

"Each boutique has three dedicated wedding stylists. Apple iPads are on hand so brides can search the Web to show the stylists what kinds of gowns they like (and friends and family waiting for the bride to try on her gown can entertain themselves).


Nordstrom plans to carry wedding gown collections from Milly, Notte by Marchesa, Sue Wong, David Meister, Nicole Miller and Tadashi. The boutique also carries reception dresses, bridesmaid dresses, shoes, headpieces, jewelry and foundations.


Bridal and bridesmaid dresses range from $138 to $2,000. By contrast, the average amount a bride spends on her gown is $1,072, according to Conde Nast Bridal Group. It's easy to spend thousands of dollars on a gown."

This is amazing news and I know their sales will be through the roof despite any cost that is on the gown. As a former Nordstrom employee, I can only wonder will the return policy change for the bridal department. We all know that you can return anything whenever, however, and receive all  your money back in any form. I can only imagine how many brides that can't find a way to justify spending a fortune on a gown for one day will take the gown back. On the flip side, the return policy allows alot of relief for those who impulse buy a gown and have second thoughts, or wedding plans fall through. Who wants to be stuck looking at a gown that you can't return and the wedding is called off?

At the end of the day I think this is wonderful news for the company and its direct consumers. Nordstrom loves to be known as the one stop shop and provide the ultimate shopping experience for its customers. What better way to provide the ultimate start to finish experience for brides as well.